(Source: ISBA - Incorporated Society of British Advertisers) Session Two of the Good Brief Week at ISBA HQ on Tuesday morning held the room rapt with the two presenters entertaining the audience with best and worst practice examples of brands using real time marketing, while under fire from stress balls from the audience. Panellists Conor McNicholas, CEO AllTogetherNow, Jon Burkhart, content marketing consultant, founder TBC London, author and speaker. Jon Burkhart set in motion a lively morning session when he handed every member of the audience stress balls, asking them to hit him with the balls every time a marketing idea he talked about was something they either loved or hated. (Being...
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